Jordan 3 Retro Seoul 2.0 Men’s

The Jordan 3 Retro Seoul 2.0 is a highly anticipated follow-up to the incredibly limited 2018 release, blending basketball heritage with a tribute to South Korean culture. This sneaker honors the 1988 Seoul Olympics and Michael Jordan's global legacy. The design features a premium white tumbled leather upper, complemented by updated, shaggy elephant print overlays on the heel and toe. The iconic color scheme of Sport Royal and Challenge Red from the South Korean flag is prominently featured on the eyelets, collar, and interior lining.

This new iteration introduces thoughtful details that distinguish it from its predecessor. The midsole has a vintage, slightly yellowed appearance, adding a pre-aged look. The blue ankle collar is made from a stitched textile, a subtle nod to traditional Korean garments (hanbok), while the inner tongues feature Korean characters translating to "dream" and "affection." This combination of classic Jordan design elements with a deep, respectful tribute to Korean culture makes the Air Jordan 3 Retro Seoul 2.0 a refined and meaningful release for collectors and fans worldwide.